Food in general, but most importantly healthy, wholesome foods have never been more convenient to source and consume. These days we are surrounded by big supermarket chains providing us with delicious and convenient ready packaged fruits, vegetables and proteins, and even if you aren’t nearby any supermarkets there are easy ways to prepare. Gone are the days of waking up early to hunt for food and shelter to provide for ourselves and our family. We’ll focus on planning, prioritizing and preparing healthy delicious meals by following quick and easy sustainable actions.

Our philosophy is that progress equals happiness and by following simple, on purpose rituals daily you’ll build a robust system for strong and lasting results. By setting reasonable and realistic goals we cultivate a fun, enjoyable and sometimes challenging environment where you can thrive and cultivate a deep health approach that works for you. Big muscles and an empty life is not the answer – we work on a strong body with a buzzing, happy social life.

I focus on realistic expectations, and shooting for “good enough, consistently” is a crucial mindset to cultivate. Having too-high standards or constantly chasing extreme performance without recovery is closely linked to burnout. Instead, I encourage you to think and work on a continuum, to looking for ways to “nudge” yourself into “a little better” every day.